Your marketing bucket, funnel and taps
Whilst tidying up the study and organising the many books, I rediscovered Bryony Thomas’ ‘Watertight Marketing – Delivering long-term sales results’. I read this for the first time back in 2013 an...
Need some help with your Shopify Store?
We are here to help you and ensure you get the most from your Shopify store. We can offer you training to give you the knowledge to update your store yourself and/or we offer support for ongoing as...
The loyalty life-cylce: driving loyalty at every stage of the customer journey
Today ecommerce sales account for 14.1 percent of total retail sales worldwide, and that number keeps increasing. The barriers to entry have never been lower, and acquisition costs continue to rise...
Confused by which file format you need for images?
For those of us who aren’t experienced photographers/graphic designers/web developers, image file formats can be confusing to understand. Here we give a brief summary of the most commonly used imag...
Dealing with difficult different people at work
Yes, the word ‘difficult’ has purposely been struck through. A business coach once told me that there is no such thing as a difficult person – we should do away with that label as it is unhelpful ...
Maintaining resilience in uncertain times
There are only 3 mindsets: Expecting to fail Trying to avoid failure Expecting to succeed Merely by changing the way you think (your mindset) you can drive changes in your behaviour. Yes, it is ...
I recently read an excellent article by Oren Jay Sofer “say what you mean” which really struck a chord. In all aspects of life, communication is key, whether it’s with clients, colleagues, your pa...
The wheel of motives: using deeper human insight to effectively engage people
We may like to regard ourselves as logical, level-headed beings but in truth, our emotions will always trump information and rationality. It has been said that “the rational is the alibi of desire”...
Last week, Shopify ran their first ever virtual broadcast event for Shopify business owners called '(re)unite'. It was an opportunity to bring together merchant, partner, and entrepreneurial...