The blog

Discover more about marketing and Shopify with advice, tips, recommendations & great examples

Building your business back better and stronger

Building your business back better and stronger

“Strength is not the absence of struggles. It is what you build due to your struggles.” Adam Grant The past year has been testing to say the least. The global pandemic has completely changed our wo...

All you need to know about Shopify Point of Sale

All you need to know about Shopify Point of Sale

What is 'Point of Sale'? Point of sale software is what brick-and-mortar retailers use to conduct sales in person. It's sometimes a cash register, computer, or even a tablet where cashiers input p...

What you need to consider when choosing a theme for your Shopify store

What you need to consider when choosing a theme for your Shopify store

Choosing a theme for your Shopify Store is exciting – this is where you can begin to imagine what your store will look like – a step closer to realising your business dreams. To date, we have devel...

Want to feel mentally stronger?  Here's how....

Want to feel mentally stronger? Here's how....

This post is based on the book “13 things mentally strong people don’t do” by Amy Morin. Particularly during these challenging times, improving our mental strength is more important than ever so we...

How to grow your average order value in Shopify

How to grow your average order value in Shopify

It is always easier to sell more to people who have already purchased from you, rather than acquiring new customers. However, you can get caught up in acquisition metrics as a key indicator of succ...

Understanding tax settings in Shopify for UK businesses

Understanding tax settings in Shopify for UK businesses

We're aware that tax isn't the most exciting of topics but certainly one that causes much confusion, especially now we have exited the EU.  We must stress that it is your responsibility to consult...

How do you make customers stick? Use G.L.U.E

How do you make customers stick? Use G.L.U.E

G.L.U.E - Giving Little Unexpected Extras - the notion of something being unexpected makes it more memorable and helps to build relationships, loyalty and retention. GLUE is what you use after you ...

Why do people abandon their shopping carts?

Why do people abandon their shopping carts?

There will be a plethora of reasons why people abandon their carts; the doorbell rings, kids need help with their homework – the distractions of everyday life. There are also things such as card is...

The paradox of choice - how to ensure good user experience for your ecommerce store

The paradox of choice - how to ensure good user experience for your ecommerce store

Our society is built on a culture of ‘more, better, quicker’. On demand is now our default! Its human nature to take things for granted and once we have a need met, it may satisfy us for a while bu...