Custom versus customised in Shopify
We see a lot of agencies and developers selling clients 'custom' Shopify websites when in actual fact they are using themes and customising them - that's a big difference that we'd like to clear up...
Selling Strategies: Product Bundles
What is a product bundle? Product bundles are when you group products together and sell them at a discounted price. Why should I create product bundles for my ecommerce store? Product bundles are ...
Round-up of our favourite apps - June 2023
Having worked on over 500 Shopify stores, we have come across a fair few apps in our time - both good and bad! Here is our latest round-up off our favourite apps - all of which we have experience ...
Brand Narrative: Identifying your Brand Personality
Personality "The combination of characteristics or qualities that form an individual's distinctive character." Personalities are not one dimensional but multi-faceted. No-one likes to be pigeo...
Support: How we serve our clients
At the heart of Blue Horizons lies a genuine passion for helping businesses. As an owner-led micro business ourselves, we 'get it' and our work ethic and ethos is based on treating our clients how ...
What is SEO? Search Engine Optimisation (SEO) has been around since the mid-1990s, when early search engines like Yahoo and AltaVista first appeared. In the beginning, it was possible to ‘trick’ th...
Ideas to help reduce returns for your ecommerce store
According to the Centre of Retail Research, UK retailers spend £60 billion a year sorting out returns. The main reasons why people return goods are: Incorrect item Correct item, but wrong size/co...
Are you on the right Shopify Plan for your business?
UPDATED 27.3.23 If you've been running your Shopify store for a while or if you're still waiting to launch, we thought it would be useful to run through the various options available with Shopify P...
What is a theme? A theme is a 'template' that controls the organization, features, and style of your online store. Different themes have different styles and layouts to suit specific requirements a...